Just like the color red is used in signs to grab your attention, red is also used in merchandising for the same reason. Although for signs the attention is mainly danger or stop, the color red in the market is used to captivate or attention and draw us to that product. Red is the most popular color used in merchandising because of its bright captivating power. The brand Coca Cola is a good example of a company that snatched the color red and uses its power to reel in the buyers. Coca Cola also uses another popular color in its add. They use a small yellow line to accent the white curve that goes across the ads. The white lettering placed upon the all-bright red background with a thin yellow accent causes the product logo to stand out against other ads that are duller. This marketing strategy is important for all companies if they want their product to sell.
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